AIA 08 ArchiCAD
Where We Work
Explore the radical transformation taking place in the workplace, not only from the perspective of place and furniture but also location and proximity to home.
Where We Live
Examine case studies of the work of architects addressing issues related to home and housing.
Our Place in the World
Discover alternate roles for the architect through national and world leaders who know what is expected and what is demanded of those who wish to lead.
How We Come Together
Investigate new forms of communication as we look at how we reinforce and build upon traditional environments.
Our Place on the Land
Explore restorative and regenerative approaches to high performance buildings as one of the opportunities for architects to embrace as a continuing challenge for the profession into the future.
AIA 2008 - CADdetails

AIA 2008 - Dell
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TH36 Power Words and Strategies: New Communication Tools for Architects
05/15/2008, 2:00 PM - 3:30 PM


Learning Units: 1.50-Intermediate level

Training Units: 0.375-Training Area 15 (Office Management)

Through powerful narratives, architects can strategically change the conversation about architecture from primarily economics and regulations to focus on sustainable, quality design that connects with clients and the public. To capture attention and persuade, participants will link architecture and language using numerous examples and practicing with small vignettes. Strategic frames of identity, public/private, power, sacredness, and nature as critical themes will be explored.

Learning Objectives:
  • Recognize themes in narratives and metaphors using images and words
  • Outline narrative approaches that are vivid and useful for different project types
  • Analyze and adjust design concepts for more meaningful, powerful narratives
Speaker: Cindy Frewen Wuellner, PhD, FAIA

Providers: Design Futures Council and Greenway Group

TH36 Thursday, 2-3:30 p.m.