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Where We Work
Explore the radical transformation taking place in the workplace, not only from the perspective of place and furniture but also location and proximity to home.
Where We Live
Examine case studies of the work of architects addressing issues related to home and housing.
Our Place in the World
Discover alternate roles for the architect through national and world leaders who know what is expected and what is demanded of those who wish to lead.
How We Come Together
Investigate new forms of communication as we look at how we reinforce and build upon traditional environments.
Our Place on the Land
Explore restorative and regenerative approaches to high performance buildings as one of the opportunities for architects to embrace as a continuing challenge for the profession into the future.
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TH55 The Value Proposition: Moving the Profession from Best Value to Added Value
05/15/2008, 4:00 PM - 5:30 PM


Learning Units: 1.50-Advanced level

Training Units: 0.375-Training Area 15 (Office Management)

Architects play an essential role in solving the most pressing issues of our time through proactive leadership and by demonstrating the value they bring to society, the consumers for whom these issues are critical. Ultimate value, however, comes from taking responsibility for broader social issues as architects form the urban landscape and the buildings that shape them. This session will move the profession from a position of best value to added value.

Learning Objectives:
  • Define what creates added value in the minds of architectural consumers in the urban public realm of commercial, institutional, and government projects
  • Identify how projects with added value address critical social issues and influence the architectural consumer in each of these arenas
  • Create a plan of action for demonstrating and communicating the added value of the profession to clients and the general public across all project scales
Speakers: Carol Ross Barney, FAIA; Yolanda Cole, AIA, IIDA, LEED AP; Joan E. Goody, FAIA

Provider: Hickok Cole Architects PC

TH55 Thursday, 4-5:30 p.m.