| TH36 Power Words and Strategies: New Communication Tools for Architects 05/15/2008, 2:00 PM - 3:30 PM Learning Units: 1.50-Intermediate level Training Units: 0.375-Training Area 15 (Office Management) Through powerful narratives, architects can strategically change the conversation about architecture from primarily economics and regulations to focus on sustainable, quality design that connects with clients and the public. To capture attention and persuade, participants will link architecture and language using numerous examples and practicing with small vignettes. Strategic frames of identity, public/private, power, sacredness, and nature as critical themes will be explored. Learning Objectives:
Providers: Design Futures Council and Greenway Group TH36 Thursday, 2-3:30 p.m. |