TH32 Winning the Talent War: Seven Ingredients for Building a Design-First Culture and Practice 05/15/2008, 2:00 PM - 3:30 PM Learning Units: 1.50-Intermediate level Training Units: 0.375-Training Area 15 (Office Management) Many architecture firms view themselves as design practices while pursuing a traditional structure that lacks strategic planning and true collaboration. Long-term, this structure falls apart as designers leave for greener pastures or clients feel they are getting less design innovation and responsiveness than they want. By adding seven ingredients to their practice, firms can develop a sustainable design-first culture that attracts the most talented practitioners and allows them to thrive. Learning Objectives: Analyze your firm's strengths and weaknesses in supporting a design-first culture Discuss with partners and staff how to move toward making your culture design-first for the long-term Plan to make the cultural shifts needed for your practice to become a design-first firm and support the long-term success of its employees Speaker: John E. MacAllister, FAIA Provider: Cameron MacAllister Group TH32 Thursday, 2-3:30 p.m.